Multi-Taps in Israel
Despite the recent craft beer renaissance, With an annual beer consumption of 14L per capita Israel still has a long way to go until it truly becomes a beer country. Like in many other countries, the local industry is dominated by two multinationals: Heineken (represented by Tempo Industries) and Carlsberg (represented by Israeli Beer Breweries). Each markets a number of beers. The former has local icons such as Macabbee, Nesher and Goldstar as well as Murphy’s, Newcastle, Samuel Adams, Paulaner and of course, Heineken. The latter has Wheinstephan, Guinness, Carlsberg, Tuborg (and Israel’s own Tuborg Red), Stella Artois, Leffe and probably a bunch of others. The duopoly enjoys a market share estimated in 95%-98%, which means that until a serious shift in consumers’ taste occurs, importers and local craft breweries hold 2-5% of the market.
The way things are, it is a miracle that Israelis are actually in the business of making and marketing beer in the first place and a wonder that there are bars that serve more than the taps offered to them by the big player they are connected to. There are a bunch of places that offer 10 or even 15 taps, but real multi-taps that operate a system consists of 50 taps or more are still a rare sight here. As far as I know there are three bars like that. All three are located in Central Israel.
The first and oldest, i.e being in operation for 3 years or so is Porter and Sons in Tel Aviv city center. Opened by industry veterans, owners of Norma Jean bistro/ former owners of Norman bar/ the people behind Norman Premium who import brands such as Duvel Moortgat, Chimay, Brooklyn Brewery and Fuller’s. With 50 beers on tap, dozens of bottles and special keg-events in occasions such as Independence Day (Israeli craft beers), Oktoberfest and winter – time for heavy Belgian ales, this is a favourite spot and a must for beer lovers. We sit at the Porter and Sons quite alot and the place has been mentioned in the blog before. Recent visits yielded notes about Erdinger Dunkel on tap, that had sweet plastic, caramel, malt and raisin aroma and sweetish yet slightly bitter taste. Of all the German beer available in Israel, I think that Erdinger is our least favourite. It just isn’t as great as other, even commercial, German brands have.
I also got to drink a couple of Belgian beers there lately: Hoegaarden is widely available and its jar-sized glass can be seen in plenty of bars, only The Secret Agent and I don’t frequent plenty of bars. Visit The Beer Gatherer’s Facebook page to see where we usually drink – we posted a link to DSG’s picture gallery that sums it up. Syncing my 1001 follow-up list to my Andriod allowed me on our last visit to the bar to look up beers that need to be sampled, so Hoegaarden it was, and it was not bad at all – quite good even. Fresh, citrusy, chewy and as rich as Belgian wheat beer gets. We also ordered Tripel Karmeliet on tap. I used to love Karmeliet but now it’s just too sweet and heavy on my taste buds, with too much honey and too much flower.
2 more multi-tap bars joined the local scene last summer. Both are located in the monstrous suburb Rishon LeZion (which is actually the 4th largest city in the country). 55 Drafts & More is a corporate bar that is a part of a cinema multiplex in the western industrial area. Size matters, the owners think, and quantity counts more than quality. Mostly commercial beer, apathetic staff and high prices to captured audience or perhaps an audience that doesn’t really care about beer and is just happy to have another faceless, soulless night out option in the ‘burbs.
The Pirate Pub is the complete opposite. Located on the other side of town, in the old eastern industrial area in what used to be a wedding hall and then a night club that caters to the Russian immigrant crowd, the Pirate is huge, filled with endless wooden boots and a great, rustic atmosphere. Despite the trilingual menu, it is clear that the target audience is Russian: the food served there is not your typical bar food but mostly Russian dishes, the beer in the 50 taps includes plenty of German and Czech brews that are popular among this crowd, the staff is Russian and so is the default language you’ll be approached to. The rustic atmosphere mentioned above is expressed in the relaxed, homey feeling on one hand, but on the other hand it is also apparent in the somewhat low-maintenance of the taps and some lack of knowledge among the friendly and willing staff.
Being Tel Avivians who don’t drink and drive but are also too busy to take the long bus ride to the suburb we don’t frequent the Pirat as much as we would have liked. Last time we visited was 3 months ago. They threw an Oktoberfest event with Bischoff Kellerbier, Löwenbräu Oktoberfestbier and Tucher Bergkirchweih Festbier on tap. We drank them all and also took a mug of Gambrinus Premium that was a bit old but we drank it anyway because it’s a pretty hard to get pils. Its aroma was delicate and crispy and it tasted somewhat sweet and a little medicinal – not what you’d expect to taste. Old. The Pirate Pub is one of those places where it’s good to ask what’s popular or keg was recently replaced, but despite all its flaws, which might have been fixed since our visit, it’s one of the nicer places for beer in central Israel.
Erdinger Dunkel, Hoegaarden, Tripel Karmeliet and Gambrinus Premium are beers #163′ #164, #165 and #166 I Must Try Before I Die.