And then there suddenly appeared before me…
Spotted: bottles of Blue Moon Belgian White Ale in that decent, cheap and underrated liquor store in Tel Aviv, posted one of the beergeeks in one of the beergeek Facebook pages. Yup, samples of Miller-Coors attempt at being crafty in the lines of Celis and Hoegaarden, arrived at the country. I was on a sick leave when the message was posted, recovering from a surgery, but didn’t think twice and hopped on a bus, wearing a coat over my PJ’s and got off after 3 stops. There they were, blue-labeled bottles, reasonably priced, relatively to Israel. 15 nis. per bottle ($4, which is, I believe, below the craft beer average here). I got a sixpack. One for The Secret Agent and myself to share, four for fellow Ratebeerians, one for Cousin Michele, who moved to Israel last year and misses her favourite beer.
I asked at check-out WTF and was told that one of the importers considers importing it. Now, I’m all for new beers in our small market, but if you go all the way to import West Coast stuff, why not opt for Sierra Nevada or Anchor that have the commercial appeal as well as variety and creativity? Haven’t seen the beer around since and I wonder what happened.
A few good months have passed between buying our bottle and pouring its content, but we did it a couple of weeks ago. Still it was far from the best before date. The smell was soft – tangerine-orange juice and a little sweet, apricot leather aroma. It was pretty nice and I wish it tasted just as nice but it didn’t: delicate, floral bitterness that does not compete or suit the aroma. The body too was incompetent – too light for a wheat beer. The carbonation was delicate and the finish – floral and fine. I drank slowly and after a while nice maltiness took over the aftertaste. Cool.
Let’s make it clear – this is not a bad beer. It’s nice, but it seems like factors such as marketability and sell-ability and drinkability are more important factors than making a good product. However, I am well aware that I cannot take Blue Moon from its context. Maybe a blind taste would have yielded a different impression and review.
Blue Moon is beer #225 I Must Try Before I Die. Happy dairy-free shavu’ot to those who celebrate.